Key Moments:
- Relax Gaming’s full suite of proprietary titles has launched on bet365.it
- The partnership grants bet365 immediate access to both in-house and selected third-party games from Relax Gaming
- The move reinforces Relax Gaming’s strategy of expanding in crucial regulated markets like Italy
Major Games Portfolio Goes Live on bet365.it
Relax Gaming has taken a key step toward strengthening its presence in the Italian market by integrating its entire proprietary content collection on bet365.it. This includes leading titles such as Money Train 3, Book of Power, and Net Gains. Italian players on the platform now have access to these flagship games, as well as a selection of curated third-party offerings delivered via Relax Gaming’s aggregation system.
Significance of the Italian Market Strategy
The collaboration with bet365 is a pivotal milestone for Relax Gaming as it continues to prioritize growth in regulated environments, with Italy being a focal point in its European expansion. By incorporating Relax Gaming’s proven and engaging catalog, bet365.it is positioned to deliver strong retention and performance, enhancing its appeal to its established Italian user base.
| Operator | Market | Content Launched | Platform |
|---|---|---|---|
| bet365 | Italy | Full proprietary suite & selected third-party games | bet365.it |
Enhancing Operator Content Strategies
For bet365, adding Relax Gaming’s portfolio serves the operator’s goal of enriching its content library with recognized and engaging titles tailored for regulated markets. The breadth of Relax Gaming’s content, known for robust player engagement mechanics, supports bet365’s ongoing strategy to bring fresh entertainment experiences to its Italian clientele.
Award-Winning Aggregation Platform at the Core
This partnership illustrates Relax Gaming’s strength as both a distinguished game developer and a third-party content aggregator. By leveraging a single integration point, bet365 now benefits from immediate access to a diverse set of games, further supported by Relax Gaming’s industry-acclaimed aggregation platform.
Voices from the Partnership
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, emphasized the collaboration’s strategic role in boosting European market presence and the visibility that bet365’s brand brings.
“Our portfolio is designed to deliver strong retention and standout performance, and we’re confident it will bring exceptional value to their Italian operations.”
A spokesperson at bet365 added:
“Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.”
“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”
- Author
Daniel Williams
